Target markets

The criteria apply to develop the foodstuff segment for R.J. Reynolds Tobacco Co.s new brand of cig artte called Dakota is mainly that of demographics, and psyhcographics. The scratch food securities industry in this case appears to be poorly educated, virile tasteful females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends ar doing, for example going to Hot Rod shows, Tractor Pulls, cruising, and going to parties. This buttocks foodstuff was most likely selected for two main reasons. The root is because of the enormous profits to be gained from this particular sort outing and the snuff it for is because of this groups neediness of development and low self-regard.          The merchandise st esteemgies used in this article clearly define demographic and psychographic market segmentation. Demographic segmentation consists of gender, age, income, family size of it, family life cycle, occupation, and education . The target market in this article consists of females, age 18-20, single, with no more education than high up school. This matches most of the criteria for demographic segmentation. Psychographic segmentation consists of identifying certain lifestyles establish on the consumers values, activities, interests, opinions, and demographics. This article conveys that these women are Strivers, which means they are unsure of self and need approval from others.

This group also seems to be search of some type of relief from their live lives (relief seekers). every of this data provides an idea of this groups value s as head its activities and interests. Whi! ch makes this targeted group so vulnerable to tobacco companies marketing efforts.         This market was selected because of its size and promoteth, and also probably because of this groups lack of education. This group of females aged 18-20 are the only group of Americans whose drift of grass continues to increase. The reason why this groups rate continues to grow is because... If you want to get a full essay, hostelry it on our website: OrderCustomPaper.com

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