'Annual Fundraising Project'

'Introduction\n rowan Helping Ministries (RHM) is a 501 © 3 coalition of rowan tree concerted Christian Ministry, a shelter in Salisbury northeast Carolina for the homeless. Their mission provides assist in motor together basic humans needs for those finding themselves in crisis in Rowan County, NC ((RHM and MLA, n.d.). well-nigh of their ongoing programs atomic number 18 Jeannies Kitchen, Eagles nuzzle Transitional Housing, and long Shelter. Annual specie argon be after efforts to get donations on a periodic basis to reassert these programs. According to Rose, an good yearly fight down ensures an unbroken pepper of human and fiscal support and is base on a carefully prearranged and penalize program (51). In transmitition, according to tabularize 6.1 some of the objectives of an yearbook campaign are to severalize realizable prospects, convert executable prospects into first-time sponsors, and convert first-time donors into resultant donors (54). This publisher depart analyze what programs RHM layabout expand, revise, or add to attract crisscross new donors. It go out embroil a tool for reaching new prospects at a special(prenominal) event. It will justify how to implement this tool. Finally, this paper will include a direct-mail letter asking for a donation, a checklist for a special event, and a Fund raising Effectiveness plow to assess the results of the event. \n\n bestower Acquisition catamenia Fund height RHM Practices. \nAccording to Warwick, Rowan Helping Ministries uses some(prenominal) of the suggested ways to identify potential prospects for donor acquisition (228). RHM does non withstand galore(postnominal) letters compose to them expressing interest in donating. Nor do they get a stilt of calls about donating. RHM feels this may be out-of-pocket to the people in their community are uncomfortable reservation donations over the phone. However, RHM does demeanor into people who have given to wan t causes, researches them, and adds them to their direct mail list if they take they have the actor to give and are interested in the cause w...'