' report\n\nMc Donalds is one of the to the highest degree well cognise franchisers of nimble nutriment feeding houses.\n\nThe first-class honours degree Mc Donalds eatery was overt in California by two brothers ray and\nMack Mc Donalds. The main application now of this fast nourishment restaurants is the confidential information\nglobal victuals service retail merchant with more than 35,000 local anaesthetic restaurants, serving to the highest degree 70\n gazillion people in more than 121 countries, including Greece, for each one day.\n\nMc Donalds in Greece opened its first restaurant in 1991 at the Centre of Sintagma\n strong in Athens. The franchises were started in 1954, by Raymond Albert Kroc, a\nsalesman. At the first years of the society,Ray Kroc make very petite investments in\n establish to increase the not bad(p) of the community for the raw future investments. He was\nmore hard in making a haulage of profits and slight investment scarcely today t his bussiness has hypertrophied very much.\n\n forthwith Mc Donalds is one of the orbs virtu exclusivelyy well know and valuable brands and\nholds a leading carry on in the globally branded spry eating- out. Some of preferent aliments that Mc Donalds comes ar such(prenominal)(prenominal) as full-grown Mac, Egg Mc Muffin, grumbler Mc\nNuggets, Happy Meal, Hamburgers and Cheeseburgers. as well as here in Greece are served or so special food for the Greek customers such as Mediterranean Salad, Greek\n\nChicken etc. In dedicate to reconcile the Greek culture.\n\n\n interpret of Mc Donalds restaurants\n\nPLANNING\n\n\n planning is crucial for a company since it helps the company to identify or select the marks of the company and the course of swear out that are needed. administrative in Greece has fixed different oblivious and long- shape goals and objectives. The goal is not branch for growths sake but systematic and match expansion of McDonalds ground upon the es sential requirements of the Greek consumer.\n\nSo some of the short- term objectives are:\n*; To slightly price the sensitive food and to serve fresh and hot, readily and precisely in a change friendly environment.\n*; A new eating experience for consumers and their families\n*; A rise of the total quantity of food served (it increase their income)\n*; carefully selected locations upgraded and renovated on a continual bag providing convenience and guard in all restaurants.\n\nSome of the long-terms objectives are:\n*; To increase the human body of local suppliers based however upon the their proportional advantages.\n*; To reduce the amount...If you wish to get a full essay, order it on our website:
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