The Media: Does It Shape Societies View on Femininity? :: essays research papers

The Media: Does It Shape Society's View of Femininity? The question answers itself. Yes, the media definitely influences today's society via messages through the television, radio, magazines, and billboards. It seems that in today's day and age to even be â€Å"noticed† as a woman one must be tall, skinny, blonde, and countless other things that the â€Å"average woman† could only hope for. Today, if one is not comfortable with who or what they are, they may encounter many dilemmas. I found three convincing reasons to support my claim: the rise of eating disorders throughout history, percentages and statistics, and my own personal experience. The Rise of Eating Disorders Throughout History As far back as the 18th century, women began dieting. They submitted themselves to food deprivation, enemas, and purging. In order to achieve that â€Å"hourglass† figure, some women went as far as having their lower ribs surgically removed.(Collins 199) In the 1940s and '50s, full figure females were popularized by movie stars like Ava Gardner, Jane Russell, and Marlyn Monroe, but they were, however, short lived. With the introduction of Playboy ®, Vogue ®, and Cosmopolitan ®, eating disorders have quickly taken over our society. The great majority of American women are culturally conditioned to strive for a slender figure. Advertising, television, films, and the fashion industry relentlessly drive home the message, and women who don't â€Å" naturally† fit the mold often respond by dieting or even surgery. Percentages and Statistics According to the National Eating Disorders Association, â€Å" Media images that help to create a cultural definition of beauty and attractiveness are often acknowledged as being among those factors contributing to the rise of eating disorders†(165). Media messages screaming â€Å"thin is in† may not cause eating disorders but help to create a context in which people learn to put a value on their body. The media's power over our development of self-esteem and body image can be incredibly strong. According to a recent survey of adolescent girls, the media is their main source on women's health issues ( Common Wealth Fund 348) , and researchers estimate that 60% of middle school girls read at least one fashion magazine regularly (Levine 1997). Another study of mass media magazines discovered that Women's magazines had 10.5 times more advertisements and articles promoting weight loss than men's magazines did (ctd. in Guillen & Barr 465). There was a study of 4,294 network television commercials which revealed that one out of every 3.8 commercials send some sort of â€Å"attractiveness† message, telling