Samsung Group Essay Example for Free

Samsung bon ton EssayThe name Samsung according to the founder of the group Lee Byung Chull a migrant of a volumed land owning family in Uiryeong county to a city called Daegu where he founded Samsung Sanghoe explained that it means tristars or leash stars the word three represents something big, numerous and powerful. The stars represent eternity. Samsung has undergone lots transformation before being the giant Samsung it is today and it has proven to withstand the test of time where well-nigh Asian companies wee-wee dissolved during the Asian financial crisis. Its counterbalance product was a black-and-white television set. In the 50s, when the Korean War broke pop out Lee was forced to leave Seoul and start a sugar refinery in Busan-gt1 named Cheil Jedang-gt2. After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country and the connection took on the aspect of a major company. After the founders death in 1987, Samsung Group was separated into intravenous feeding line of reasoning groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group.Shinsegae (discount store, de luckment store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group on with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). Today these separated groups argon independent and they are not part of or connected to the Samsung Group. In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry.Our main target in this section is to declare what kind of tools we are going to use to analyze the competitive advantage of one of Samsung Groups subsidiaries Samsung Electronics. Any company in the business world would want to maintain and achieve competitive advantage if it intends to really come thr ough the scheme of its rivals. One of these ways is to conduct a strategical analysis of the company. This enables us to adjust and reminder the dapple of the company, exploit new opportunities, and prepare for rainy days.There is one way of doing that- conducting a strategic evaluation of the company. According to Peter Drucker unless strategy evaluation is performed seriously and systematically, and unless strategists are willing to act on the results, energy will be utilise up defending yesterday. No one will have the time, resources, or will to work on exploiting today, let alone to work on making tomorrow. In other words, strategic evaluation gives the company a feel of or connection to the business environment it is operating in. Strategic evaluation is vital to the organizations well being.Strategic evaluation includes three basic activities examining the underlying basis of a firms strategy, comparing expected results with real(a) results, and taking corrective actions to ensure that performance conforms to plans. Samsung Electronics is the worlds largest mobile phone maker-gt8 by 2011 unit sales and worlds second-largest semiconductor device chip maker-gt9 by 2011 revenues (after Intel Corporation-gt10). It has been the worlds largest television manufacturer-gt11 since 2006 and the worlds largest maker of LCD panels for eight consecutive years. It has the largest market share oecumenical in memory chips-gt12.The company is the worlds largest vendor of smart phones-gt13 since 2011. Samsung has also established a prominent position in the tablet computer-gt14 market, with the release of the Android-gt15-powered Samsung Galaxy Tab-gt16. This section of the paper is meant to access and assess the strategies they have been applying since their cosmea and to advise them on the strategic options available to them now and in the future. In this paper we would use the future(a) analyses SWOT analyses, PEST analyses, Porters Five Forces, Strategic Gro up and the VRIO model analyses.SWOT is the acronym for strengths, weaknesses, opportunities and threats meet the business in its environment. In other words, it guides you to identify the positives and negatives inside and outside your organization. SWOT analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will go around align an organizations resources and capabilities to the requirements of the environment in which the firm operates.In other words, it is the foundation for evaluating the national potential and limitations and the likely opportunities and threats from the external environment. The strength and weaknesses give you an acumen of your internal advantages telling to other companies and disadvantages relative to other companies, in other words, it measures the competitive advantage. They are us ually the factors that you have control over. The opportunities and threats are considered to be the external factors that you have no control over it could be technological change, legislation, socio-cultural change, etc.The opportunities and threats give you an insight of the factors that the organization can exploit to it advantages and the factors that could cause trouble for the business. Pestel is an acronym for political, economical, social, technological, environmental and legal analysis. It describes a framework of macro-environmental factors used in the environmental scanning component of strategic management. Political factors are basically to what degree the judicature intervenes in the economy.