Hair Oil Marketing Essay

sensory tomentumsbreadths-breadth embrocate is a hairclothc spileh heraldic bearing yield specifically intended to keep the moisture balance of the hair, as moisture is lost due to strong shampoos and harsh chemicals in water. It groundwork also be considered as conditioner to make the hair soft and pliable. Hair anoint can come from born(p) products such as cocoa palm meat anoint, fruit extracts, milk, lemon oil, rosemary oil and differents. Modern hair oils integrate fragrances from different natural sources of plants.Musk Hair oil is available with thick coconut meat and almond mixture of hair oil products with soothing male and dearth cent.Indian trade in Hair Oil Industry trade place TrendLight Hair Oil Break Up encase5 C s Of Marketing1. The study of the 5 Cs of marting arises is called situation Analysis. 2. Situation analysis is study of the current market or industry in which familiarity wants to launch a sensek naked market. 3. In order to launch a new product, a company first needs to study market condition. 4. The conditions are ab step forward the second of competitors and their market share, the cost of producing the product, the profit ration etc. 5. So a quick SWOT analysis will reveal where does the company protest in the market and what strategy it should adoptin order to snap fastener a MUSKs share in the market.The Five Cs are1. customer Needs2. Company Skills3. Competitors4. Collaborators5. Climate or settingCustomer Needs/ Company Skills/ Competitors by dint of SWOT AnalysisMusk cite Company reddish Cherry Multi Commodity Pvt LtdCategoryPersonal commission brands Hair careSectorFMCGTag downslope/ SloganOil of PrideUSP brisk Product Launch of hair oil brand in Indias.t.p.SegmentHair oil segment with natural ingredients (Coconut and almond) Target assemblageYouth and middle aged and Old men and women in urban and rural area. Positioning1. A hair oil which nourishes your hair and maintains entitle at the same time 2. Positioned on the platform of purity and originality of coconut with best quality and resulting in shiny hair and a conduct complexion SWOT AnalysisStrength1. Newly Established product with male soothing fragrance and famine feelings.2. Provides shine and softness and makes hair healthy from in spite of appearance 3. Contains trusted natural ingredients like Coconut and Almond 4. Strong distri just nowion network across the country5.Introduction of oil in the market with better fragrances, ingredients and innovation yet using traditional system to extract oil from raw Almond and Coconut. 6. Celebrity/ film star brand ambassadorsWeakness1. New daub Launched recently 2. Will be Preferred by loyal customers, but youth find opposite brands attractive such as Hair Gel and opposite hair care products 3.Sticky and oily, stains the pillow when use overnight Opportunity1.Expansion in in seize markets2.Export potential3.Innovation in other hair care products Threats1.Aggr essive competitors2.Threat from new entrants or local players selling oil with natural ingredients3. Well established Brand Like parachutes and Bajaj Almond.CompetitionCompetitors1.Maricos parachute2.Bajaj Almond3. Dabur4.EmamiCustomers1. Market surface and Growth Total Market Size 63% of the total Indian Hair Oil Market and growth is increasing 10% annually. 2. Market segments Urban and Rural Men, Women with Young Age, Middle age and Older age. 3. sell Channel where does consumer actually purchase the product? Product should reach all(prenominal) single possible household, Retail outlet. Kirana shop, Online and Purchase options on social networking sites with discounts.4. Consumer information source where does the consumer obtain information about theproduct? Social media penetration, avenue Shows, displays, Exhibition and discount offering strategies online, at retail outlets, Kirana shops and at passage shows. 5. Trends how consumers needs and preference change over time? Consumer behavior taking into custody from time to time by getting feedback and surveys at retail out lets, Online, social networking sites, dedicated consumer retention team through consumer forum curiously designed for consumer for MUSK Hair Oil.Company MUSK HAIR OIL1. Product lineI. Coconut based hair oila. Soothing Male scentb. Soothing female scentII. Almond based hair oila. Soothing male scentb. Soothing female scent2. photo in the marketMUSK Hair Oil was established on twenty-fourth September 2013 in a typical for niche and rural market, Red Cherry Multi Commodity Pvt Ltd envisioned offering trusted quality products do from 100% Coconut and Almond raw material for hair, skin and hair care.The company presently launching their flagship brand MUSK Hair Oil case in an attractive cylindrical cardboard label (Blue for Male Customer and Pink for Female Customer) gives product a brand new wager in keeping with high quality of the oil it encases and hope to successfully cater to diverse competitive markets in India and the suburbs.3. Technology and Experience ex traditional methods and processes are utilized in producing this oil. The almond oil is lightweight, golden-brown oil, which is extracted from novel almond nuts. The oil from bitter almond nuts on the other hand, isextremely poisonous and should be avoided. Half of the weight of the sweet almond nut itself comprises of the oil and therefore can be extracted in expectant amounts. In its pure form, it has little to no odor and has a faint, buggy scent.The oil has a long and extensive history, dating back to the Egyptians where it was used to strengthen hair and as a skin emollient. More than 50% of the oil comprises of monounsaturated fatty acids, making it suitable to be used for culinary purposes as it helps reduce blood cholesterol levels. The oil is also rich in minerals such as magnesium and the vitamins C and E. While the oil might be lightweight, it causes a brown stain to form when it co mes into get through with clothes and bed sheets.Therefore, it should be strictly separated from such things. The oil has many established beneficial properties and is widely used in the decorative and food industry. It is also one of the most commonly used corrade oils today.Strengthens the hairThe almond oil provides essential minerals for normal and healthy hair growth. After continual application of the oil, the hair naturally grows thicker and stronger. It also promotes a lustrous, attractive shine on the hair when used in appropriate amounts.Coconut Oil ExtractionThe extraction of oil from copra is one of the oldest semen crushing operations. In India and Sri Lanka copra is still crushed for oil extraction in the primitive chekkus as well as in rotary ghanis, expellers and hydraulic presses. The chekku is a fixed wooden or stone mortar inside which revolves on a hard wooden pestle. The pestle is attached to a long pole which is moved round via bullocks, donkey or by human labor. About 20 40 kg of copra can be handled by a chekku.Using coconut oil for hair upkeep may sound like an odd regimen, but its been turn up to be effective. Coconut oil has been known to have a lot of benefits, both when consumed and applied. Specifically for hair and skin, it has been known to restore natural moisture resulting in shiny hair and a clear complexion.Studies have shown that this summation has the ability to penetrate the hairshaft and to work its way through all layers of the hair strand. It helps reduce loss of protein, and aids in rejoinder your hairs natural oil and moisture. More than keeping your hair healthy and shiny, coconut oil has a lot of other benefits as well. The use of coconut oil is not only natural and organic, but also cost-effective. 4. CultureWe are committed to deliver 100% natural products, which are manufactured under stringent quality guidelines. Apart from consignment to quality and product authenticity, it is our compliance to timel iness, fair business practices and cost talent that has made us a preferred associate.5. Goals Become the market loss leader in Coconut and Almond based Hair Oil market in India till 2020.Collaborators1. Distributor2. Supplier Local Supplier from Kerala, Tamil Nadu, Puducherry, Andhra Pradesh, Karnataka, Goa, Maharashtra, Odisha, West Bengal 3. Alliances Alliances with retail out let, Online shopping Websites and smaller suppliers to create repute for them and for the company.Climate or Contextb.1. Political and regulatory environment that shanghai the market. b.2. Economic environment business cycles, inflation rate, interest rates and other issues of economic nature. b.3. Technological environment- new ways of satisfying needs, the impact of engineering4 Ps Of Marketing